John E. Jacob
I Will
F.E.A.R NO EVIL
A memoir reflecting on the issues of the 1980’s that continues to plague the American public even today.

A memoir reflecting on the issues of the 1980’s that continues to plague the American public even today.
To reflect on the need for education and job training to prepare marginalized communities for the challenges of the twenty-first century.
To take action for Americans dealing with the issue of race and poverty and highlight the disadvantages of the people of color.
Emphasizing the lasting impact of leadership, coalition-building, and advocacy for social and economic justice.
John E. Jacob has had two outstanding careers, as a corporate executive and U.S. Civil Rights Leader. He is a former Executive Vice President and Chief Communications Officer of Anheuser-Busch Companies, Inc. (1994-2008). He served on Anheuser-Busch Companies, Inc. Board of Directors and as a member of the company’s Strategy Committee and Business Practices Committee. He also served as Chairman of the Anheuser Busch ‘s Charitable Contributions Committee. Reporting directly to Chairman & CEO August Busch III. Jacob played a vital role in all U.S. and International business matters. John retired from Anheuser Busch in 2008. John has served on over 16 corporate and charitable boards. i.e. Morgan Stanley, Coca-Cola Enterprise, LTV Corporation, Continental Insurance Company , National Westminster Bancorp USA, Legal Aid Society and The Drucker Foundation etc.
The memoir explores the “racial diplomacy” the League fostered, which opened doors for Black leaders in business and politics, including figures like Vernon Jordan and Ronald Brown. It further details the author’s own path from poverty in segregated Houston to leadership roles, culminating in his position as an executive at Anheuser-Busch. His story emphasizes the lasting impact of leadership, coalition-building, and advocacy for social and economic justice.
In his memoir, the author reflects on a pivotal era in American history, examining the missed opportunities of the Reagan and Bush years in the 1980s and early 1990s. As President and CEO of the National Urban League, he warned of the urgent need for education and job training to prepare marginalized communities for the challenges of the twenty-first century. The League joined other progressive groups to oppose key Reagan policies, notably winning victories such as the establishment of Martin Luther King, Jr. Day and the U.S. stance against apartheid in South Africa. These efforts helped fuel Black political mobilization, paving the way for future successes like the elections of Bill Clinton and Barack Obama.
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A former President and CEO of the National Urban League, committed to racial equality and leadership in both the public and private sectors.